Effective Ways to Attract a Broader Blog Audience

Few things are more discouraging than pouring effort into a blog that nobody reads. Whether your blog is designed to promote a business or serves as a personal passion project, it’s only natural to desire the broadest possible readership. As any experienced blogger can confirm, attracting readers is an uphill battle. However, with a steady supply of persistence and intimate knowledge of the online landscape, building awareness for your blog is by no means impossible. If more readers are what you’re after, the following tips are sure to prove useful.

Boost Your Google Ranking

In your efforts to get more blog followers, never underestimate the importance of search engine optimization (SEO). After all, boosting your Google ranking is among the most effective ways to bring the existence of your blog to the attention of prospective readers. There are several relatively simple ways to go about this. For starters, plugging relevant search engine-friendly keywords into your content in a wholly organic fashion can score you points with the world’s most widely-used search engine. Producing regular updates also stands to win you favor with Google, as it shows preference to sites that are consistently updated.

Promote Your Blog on Social Media

When working to build awareness for a blog, social media promotion is an absolute must. If you don’t already have accounts on such prominent social media mainstays as Twitter and Facebook, don’t hesitate to create them. In addition to posting links to your blog, make an effort to explain why each post matters and why it’s worth your followers’ time. Furthermore, take care to actively engage with your followers. The more connected they feel to you, the more likely they’ll be to share your posts and direct people to your blog.

Update Consistently

As previously stated, consistent updates can help boost your search engine ranking. However, they also play an integral role in keeping your regular readers engaged and ensuring their continued patronage. With this in mind, set a manageable update schedule and meticulously stick to it. Additionally, whenever it looks like you won’t be able to meet a deadline, enlist the aid of a guest blogger.

Expending a great deal of effort on a creative endeavor that goes unnoticed can be very disheartening. Still, writing a blog and expecting thousands of readers to simply flock to it is unrealistic. If an expansive reader base is what you desire, it’s imperative that you boost your search engine ranking, promote your blog on social media and produce regular updates.